Skip to content
Sign inTry for free

Privacy Policy

What personal data Rute collects, why we collect it, who we share it with, and the rights you have over it.

Last updated

Each section below ends with a More simply put summary. Those are there to help you read the document. They are not part of it: where a summary and the clause above it differ, the clause is what applies.

Introduction

This Privacy Policy (“Policy”) governs the manner in which Whitewall Technologies Pvt. Ltd. (“Whitewall Technologies”, “we”, “our” or the “Company”) collects, uses, stores, discloses, and protects the personal data of users (“you”, “your”) when accessing and using Rute (the “Service”). This Policy is incorporated by reference into our Terms of Service and is intended to comply with applicable data protection and privacy laws, including but not limited to the GDPR, CCPA, and other relevant regulations.

By accessing Rute, you agree to the collection and use of information in accordance with this Policy. If you do not agree with our practices, please refrain from using the Service.

Definitions

For purposes of this Policy:

  • “Personal Data”: any information relating to an identified or identifiable natural person.
  • “Usage Data”: data collected automatically regarding your interactions with the Service (e.g., IP address, browser type, operating system, pages visited, and timestamps).
  • “Cookies”: small data files stored on your device to facilitate and enhance your experience on the Service.
  • “Third-Party”: any entity that is not controlled by the Company and that may receive, process, or store data.

Information we collect

Personal information

We may collect personally identifiable information that you voluntarily provide to us during registration, account creation, or when you contact us. This includes your name, email address, telephone number, professional title, company details, billing information, and any other data you choose to submit.

Usage data

We automatically collect information regarding your use of Rute. This includes but is not limited to your IP address, browser type, operating system, access times, pages viewed, and interaction patterns.

Cookies and tracking technologies

We use cookies, web beacons, and other tracking technologies to monitor activity on our Service, store certain information, and personalize your experience. You can control cookie preferences through your browser settings; however, disabling cookies may limit your access to certain features of the Service.

Data from third parties

In some instances, we may receive information about you from third-party sources such as analytics providers, advertising partners, and public databases. This data is combined with the information we already collect to enhance and improve our Service.

How we use information

We utilize your information for the following purposes:

  • Service provision: To operate, maintain, and improve Rute, including user authentication, troubleshooting, and responding to your inquiries.
  • Personalization: To tailor the user experience, deliver personalized content, and recommend design solutions that meet your specific requirements.
  • Communication: To send administrative notices, updates, technical support, and marketing communications, subject to applicable consent requirements.
  • Analytics and research: To analyze usage trends, monitor performance, and conduct research to enhance our products, services, and functionality.
  • Legal compliance: To comply with legal obligations, enforce our policies, and protect the rights, property, and safety of our users and the public.

Data sharing and disclosure

Service providers

We may share your information with carefully selected third-party vendors who provide services (e.g., hosting, analytics, payment processing) on our behalf. All such vendors are contractually required to protect your data in accordance with this Policy.

Legal requirements

We may disclose your information if required by law, a court order, or governmental request. Additionally, we may disclose data to protect our rights, investigate fraud, or respond to a government request.

Business transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your Personal Data may be among the assets transferred. In such cases, we will ensure that the recipient is bound by similar data protection obligations.

International transfers

Your information may be transferred to and maintained on servers located outside your state, province, country, or other governmental jurisdiction. We implement internationally recognized safeguards, such as standard contractual clauses, to protect your data during such transfers.

Data security and retention

We adopt stringent security measures including encryption, secure socket layer (SSL) protocols, firewalls, and access control systems to safeguard your data. However, no data transmission over the Internet is completely secure.

Retention

Your personal data will be retained only as long as necessary to fulfill the purposes set forth in this Policy, or as required or permitted by law. Following the retention period, your data will be securely deleted or anonymized.

Your rights and choices

Subject to applicable law, you may have the following rights regarding your Personal Data:

  • Access: Request access to the Personal Data we hold about you.
  • Correction: Request correction of any inaccurate or incomplete information.
  • Deletion: Request deletion or removal of your Personal Data.
  • Objection / restriction: Object to or request restriction of processing where applicable.
  • Data portability: Request a copy of your Personal Data in a structured, commonly used, and machine-readable format.

To exercise these rights, please contact us at [email protected]. We will respond in accordance with applicable law.

Disclaimers and indemnification

TO THE FULLEST EXTENT PERMITTED BY LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE SECURITY, ACCURACY, AND AVAILABILITY OF PERSONAL DATA AND THE SERVICE. YOUR USE OF RUTE IS AT YOUR OWN RISK.

YOU AGREE TO INDEMNIFY, DEFEND, AND HOLD HARMLESS WHITEWALL TECHNOLOGIES PVT. LTD., ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS FROM ANY CLAIMS, DAMAGES, OBLIGATIONS, LOSSES, LIABILITIES, COSTS, OR EXPENSES (INCLUDING LEGAL FEES) ARISING OUT OF OR RELATING TO YOUR USE OF THE SERVICE OR BREACH OF THIS POLICY.

Changes to this policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on Rute. We encourage you to review this Policy periodically to stay informed about our data practices.

Contact information

Should you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at [email protected].

Whitewall Technologies Pvt. Ltd. remains committed to safeguarding your personal data and providing an exceptional, secure experience on Rute.